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Startup Ideas 101 - The Mini Hubble

Startup ideas described with lean canvas business template.

Key Metrics

Key numbers that tell you how your business is doing.
  • New monitoring sessions per day / month
  • Monitoring duration per session
  • 'pre-defined object' monitoring vs 'free night sky surfing' monitoring vs 'custom coordinates' monitoring per session
  • Daily active users / Monthly active users
The goal of the metrics is to help you determine if the regular user only wants to try out a new kind of service or it is interested in a specific feature of the service, e.g.
  • user that wanted to see the Perseids meteor shower (occasional user)
  • user that is monitoring the Jupiter for science related research (returning user)
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